Car Reviews

Performance Made Us Do It: Dodge Charger Daytona SRT Concept Previews Brand’s Electrified Future

Dodge has unveiled the Dodge Charger Daytona SRT, a paradigm-shifting design that reimagines what a battery-electric vehicle (BEV) can be, marking a significant advancement on the performance brand’s path to an electrified future. The Dodge Charger Daytona SRT Concept, which looks, feels, and drives like a Dodge, provides a glimpse into the company’s electric future.

At M1 Concourse in Pontiac, Michigan, on the third day of the three-day Dodge Speed Week event series, which featured announcements and reveals of Dodge performance products, the two-door Dodge Charger Daytona SRT Concept was unveiled.

The Dodge Charger Daytona SRT Concept eviscerates the mundane BEV paradigm and installs a revolutionary electrified vehicle in its place. The Charger Daytona SRT Concept has a new propulsion system that outperforms the renowned SRT Hellcat engine from the Dodge brand and produces an industry-first BEV exhaust sound.

While exceeding aerodynamic goals, the concept’s contemporary exterior styling incorporates subtle Dodge heritage cues. With the push of a button, interior design elements such as sounds, displays, and lighting features can change both inside and outside the vehicle to create a driver-centric, immersive experience.

Three revolutionary, patent-pending features at the heart of the Dodge Charger Daytona SRT Concept will rewrite the BEV segment’s rules:

  • R-Wing: A unique aerodynamic pass-through design feature that connects the concept with its iconic Dodge Daytona namesake
  • Fratzonic Chambered Exhaust: Industry-first BEV exhaust, can reach 126 dB, making it as loud as a Hellcat-powered Dodge
  • eRupt: Multi-speed transmission with an electro-mechanical shifting experience that’s pure Dodge

The Dodge Charger Daytona SRT Concept is a reality because of performance, according to Tim Kuniskis, chief executive officer of Dodge brand Stellantis. “Dodge is about muscle, attitude, and performance. The brand carries that chip on its shoulder and enters the BEV segment with a concept that is packed with patents, innovations, and performance features that represent the electrified muscle of tomorrow.

The Charger Daytona SRT Concept is capable of running a scorching quarter-mile in addition to the car show circuit. Additionally, it outperforms Darwin in terms of product cycles. Charger Daytona redefines American muscle in the process, in addition to defining where Dodge is going. 

“The all-new 2023 Dodge Hornet, the brand’s first-ever electrified performance vehicle, was unveiled yesterday. With the Dodge Charger Daytona SRT Concept, we gave a glimpse of what our eMuscle future might look like today. We were serious when we said Dodge was going to have an electric summer.

Brotherhood, Meet Banshee

As America’s muscle car brand, Dodge has developed a distinctive reputation. Dodge is starting a new chapter in the race to be faster, quicker, and more potent. The Dodge Charger Daytona SRT Concept isn’t just the name of the brand’s first electric vehicle; it also packs a powerful performance punch, just like the storied Charger Daytona model, which was the first car to surpass 200 mph on a NASCAR track in 1970.

It does this thanks to a brand-new propulsion system that joins well-known household names for high horsepower like HEMI®, Hellcat, and Redeye. The Brotherhood of Muscle now has a new performance apex: Banshee.

The Dodge Charger Daytona SRT Concept car’s 800V Banshee propulsion system screams performance, making Dodge’s first electric vehicle faster than a Hellcat in all important performance metrics. To improve all-weather performance and go beyond Hellcat performance, the standard all-wheel-drive system is essential.

eRupt Transmission

The Dodge brand’s eRupt multi-speed transmission with electro-mechanical shifting, in contrast to typical BEVs, produces distinct shift points that throw shoulders into seatbacks in classic Dodge fashion. An additional feature of the Charger Daytona SRT Concept is the push-to-pass PowerShot.

Pushing a button on the steering wheel activates PowerShot, which provides an adrenaline rush of increased horsepower for abrupt acceleration.

Fratzonic Chambered Exhaust

While the majority of BEVs embrace their nearly silent electric motors, Dodge couldn’t accept that. Through the use of a brand-new, patent-pending Fratzonic Chambered Exhaust system, the Charger Daytona SRT Concept produces a 126 dB roar that is comparable to the SRT Hellcat. Yes, Dodge equipped an electric vehicle with an exhaust.

Fratzonic Chambered Exhaust, a first for the industry, pushes its one-of-a-kind performance sound through an amplifier and tuning chamber at the back of the car.

The Fratzonic Chambered Exhaust, in conjunction with the eRupt transmission, produces a visceral “Dark Matter” sound profile, representing the next generation of tactile, bone-shaking, muscle attitude.

Dodge Design, First and Foremost

The Dodge Charger Daytona SRT Concept’s creative styling takes on the challenge of revolutionizing the appearance of a BEV while giving veiled homage to the company’s history as a manufacturer of muscle cars.

The Charger Daytona SRT Concept’s patent-pending R-Wing redefines the typical Dodge front end, maintaining the brand’s recognizable blunt profile while creating a more aerodynamic vehicle. This is where the design principle is first revealed.

The R-Wing, an homage to the original Charger Daytona design and to a key figure behind development of the original vehicle, allows air to flow through the front opening, enhancing downforce.

Incorporated into this functional performance hood, the front R-Wing holds true to the brand’s dramatic exterior themes while delivering an aerodynamically improved pass-through design. Carbon-fiber intakes tucked into both sides of the front and rear lower fascias provide an air curtain to assist in aerodynamic performance.

The Charger Daytona SRT Concept combines modern looks with a long, wide and confident road presence. The front grille stands out with cross-car illuminated lighting centered by a white illuminated Fratzog badge, a symbol teased last year by the Dodge brand. The three-pointed Fratzog badge, originally featured on Dodge muscle cars from 1962 through 1976, was previously used without any meaning or context — until now.

The return of the Fratzog logo represents the electrified future of Dodge and signifies the brand’s unwavering commitment to its performance heritage, but with new technology capable of pushing limits well beyond the cars of today.

Simple, vertical details on the front grille add texture while calling back to the brand’s heritage, specifically the iconic 1968 Dodge Charger. The concept distills performance to its simplest form, enhanced by a typically playful Dodge exterior color name, Greys of Thunder, that gives a high-gloss graphite feel with deep textures.

The concept’s “waterline” tracks around the sides and gives a planted look while emphasizing the upper portion, keeping the visual weight up high. Subtle, muscular shaping of the wheel fenders accents the body styling.

The vehicle avoids excess decoration—headlights almost disappear, hidden underneath the R-Wing and integrated seamlessly into the aerodynamic surface, providing just the functional elements needed for forward lighting. Both the front and rear lighting feature a full width design centered by a 3D illuminated Fratzog badge.

The exterior lighting elements are truly unique – even in the dark, you’ll recognize the Charger Daytona SRT Concept’s silhouette. Flush door handles continue the minimalist design. Brushed aluminum “screaming” Banshee fender badges announce the new propulsion system that drives the concept.

Painted-pocket 21-inch wheels with diamond-cut faces continue the aerodynamic efficiencies with a turbine-like design, and a red Fratzog logo embellishes the wheel center locks. Grey six-piston brakes provide the stopping power.

A new hatchback design is highly functional, giving the concept a dual personality: a beast at the track that can still meet every day’s needs. The design, along with rear seats that fold flat, offers unexpected utility and storage capacity for a muscle car.

Connected, Driver-centric Interior

The Dodge Charger Daytona SRT Concept’s interior is modern, lightweight and athletic, providing a driver-centric cockpit with all essentials cohesively packaged.

The 16-inch instrument cluster is curved and the 12.3-inch center screen, the largest available in a Dodge vehicle, is angled nearly ten degrees towards the driver, giving the interior a cocooned, driver-focused feel. Wherever the driver needs it, additional vehicle information is displayed on an 8 by 3 inch Head-up Display (HUD).

A “waterline” that extends across the car is present on the slim instrument panel (IP) and mid-bolster, which are both colored Ultraviolet and have blue and silver accent stitching. The elevation change in the upper IP creates a sculptural surface that floats above the cluster. Several interior surfaces, including the console, doors, and seats, are also touched by the ultraviolet color, creating a halo that works with the attitude adjustment lighting to enhance shadows and highlights.

By carrying over the 1968 Charger grille detail inspiration inside, a parametric texture unifies the interior and creates a connection to the exterior. The parametric pattern, which extends from the IP to the door appliques, below the console, and on to the rear armrests and rear console, adds fluidity and sculpture.

With lines that radiate as they move backward, the dynamic interior texture has a three-dimensional quality that reflects light and is responsive to its surroundings. By playing with depth and dimension, Ambient Attitude Adjustment LightingTM illuminates the texture from below.

A subtle detail that functions as a circuit board, connecting one to another, the circuit-like graphics start on the carbon fiber floor and are strategically positioned to surround the occupants, flowing underneath the seats, moving to the center console and IP, and returning to the driver. The concept’s electrified drivetrain is hinted at by the unique lightning bolt shape on the accelerator pedal and the dual Blue Plasma and Silver stitching that covers the entire interior.

White illuminated Daytona lettering can be seen on the carbon fiber door sills, and lighted Daytona lettering can also be seen at the top right of the mid-bezel.

Doors and the center console incorporate only the necessary components while adhering to the sculptural design theme. A pass-through area beneath the console makes the interior feel much lighter, and the clever center console features a cap inspired by jet fighters that rises when the start button is depressed.

The unusual pistol-grip shifter, which operates as a mechanical precision piece and provides an effortless shift experience when the trigger of the pistol grip is squeezed, is inspired by the past but executed in a contemporary manner.

A new steering wheel style features a flat top and bottom and a thinner feel. The steering wheel feels as though it is floating because the center spoke is not attached to the rim. On the steering wheel are mounted paddle shifters, the PowerShot button is on the right, and the drive mode controls are on the left.

The steering wheel has capacitive touch controls, just like the doors. An illuminated red SRT logo lights up the steering wheel center.

The seats on the Dodge Charger Daytona SRT Concept are slim, light, and race-inspired, and they have an insert with the Fratzog logo in an abstract, perforated pattern. The distinctive design gradually disappears as it moves down the seat before reappearing as it moves toward the center of the seatbacks. Openings and seat bolsters on the upper seatbacks give the feeling of being in a racing car while also keeping passengers in place.

The Charger Daytona SRT Concept has an open-air feel thanks to the panoramic glass roof, which also helps rear passengers participate in the driving experience. The headliner that encircles and emphasizes the glass area also has a parametric interior texture. More storage space than any previous Dodge muscle car is provided by the large cargo area and fold-flat rear seats, as well as the lightweight carbon fiber “tub” floor and hatch.

Immersive, Electrified User Experience

Through performance sounds, lighting features, and vehicle displays, the Charger Daytona SRT Concept’s cockpit immerses the driver’s sensory experience.

The driver can switch between Auto, Sport, Track, and Drag modes with the push of a single button on the steering wheel, instantly altering the vehicle’s driving characteristics, instrument cluster information, HUD content, performance sound system, and interior lighting features.

Dodge//SRT

The Dodge brand has preserved the essence of brothers John and Horace Dodge for more than a century. As Dodge kicks into high gear with a lineup that offers unmatched performance in each of the markets where they compete, their influence is still felt today.

Dodge continues to advance as a brand focused solely on performance, offering SRT Hellcat versions of the Dodge Challenger, Dodge Charger, and Dodge Durango as well as an R/T plug-in hybrid electric vehicle (PHEV) version of the brand’s first-ever electrified performance vehicle, the all-new 2023 Dodge Hornet. Dodge offers the 797-horsepower Dodge Charger SRT Redeye, the world’s most powerful and fastest mass-produced sedan; the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever; the 807-horsepower Dodge Challenger SRT Super Stock, which rules the drag strip; the Dodge Hornet, which offers best-in-class standard performance in the compact utility vehicle segment. With more horsepower available across its entire lineup than any other American brand, these four muscle cars make Dodge the most potent brand in the industry.