The 2024 Honda Prologue
The brand-new Honda Prologue battery-electric SUV got its first look at the exterior and interior styling from Honda. The Prologue design has a spacious interior that is equipped for both inside-and outside-the-city exploration, as well as a “Neo-Rugged” exterior and interior.
Modern design with neo-rugged aesthetics
The new Prologue’s exterior and interior styling are being led by the Honda design team in Los Angeles. A young design team set out to design a contemporary SUV with straightforward surfacing. Neo-rugged was coined as the design theme, bringing Prologue’s exterior and interior into balance with the elements of nature.
Details like the panoramic roof and the substantial 21-inch wheels, which give the model a capable and grounded exterior, reflect this design direction. The ground-breaking Honda e EV model’s distinctive exterior has an influence on the front fascia.
The Prologue will be offered in an exclusive exterior color called North Shore Pearl, which was inspired by the scenery and hues near Lake Tahoe in California. Additionally, the unique interior color scheme of charcoal and light gray was inspired by the image of recently fallen snow on the mountains.
According to Masaki Sumimoto, design lead for color, materials and finish, “Our goal was to create a clean harmony based on a rugged SUV image by coordinating the colors and materials to express neo-rugged design styling that’s familiar to our customers and uniquely Honda.”
The “H-mark” badge on the back of the car has been replaced with the full Honda brand name in a stylized typeface that reflects the Prologue’s contemporary and uncluttered design in order to strengthen the Honda EV brand identity. Additionally, Prologue will use the brand’s e: series name badge to match Honda’s global EV models.
Prologue Well-positioned in Honda Light Truck Lineup
The Prologue was created as a contemporary and innovative design that will look great in a showroom alongside other Honda SUVs. The spacious interior and generous dimensions of the Prologue place the SUV next to the Passport in Honda’s lineup of light trucks. The all-new 2023 Honda CR-V is about 8 inches longer and 5 inches wider than the Prologue, which will have a wheelbase of 121.8 inches.
The interior of the Prologue will be spacious, offering enough room for both passengers and cargo. The Prologue will have an 11.3-inch audio/connectivity display in addition to a standard fully digital 11-inch driver display panel, showcasing a technologically advanced interior.
Electrifying the Future Buyer
The HR-V, CR-V, and Pilot are among the models that make up this “Year of the Honda SUV,” and they are crucial in laying the groundwork for the volume of Honda EV sales that will start with the Prologue in 2024.
The Prologue, which will be offered with all-wheel drive, will be marketed to active consumers who desire both the versatility of an SUV and the benefits of a BEV with regard to zero emissions.
According to Gary Robinson, vice president of automobile planning and strategy at American Honda, “We are not going to wait until 2024 to attract EV buyers because we see a natural progression for a CR-V customer to Prologue with its slightly larger size, larger interior, and capable handling.”
“With the CR-V hybrid, we will put smart strategies in place that will allow our customers to transition to an EV, and we will support that transition now.”
According to Honda’s research, customers of hybrid-electric vehicles are among the first to switch to full-electric vehicles. When the 2023 Honda CR-V model launches in the fall of 2022, Honda intends to increase the model mix to 50% hybrid sales and will provide customers with a two-year lease with a shorter term in ZEV states.
When the new EV is introduced in 2024, this will make it possible for a customer in a targeted market to transition into a Prologue with ease. Thus, the company’s rising hybrid sales volume will contribute to the expansion of a potential EV customer base.